Citation Management
Your business information is scattered across hundreds of websites right now — Google, Yelp, Facebook, Apple Maps, Bing, YellowPages, industry directories, and dozens more you’ve never heard of. If your Name, Address, and Phone number (NAP) isn’t consistent across every single one, Google loses trust in your business and your local rankings suffer.
Citation management is the systematic process of auditing, correcting, and building these business listings to create a rock-solid foundation for local SEO. At Spilt Media, we manage your citations across 80+ directories, data aggregators, and industry-specific platforms so Google — and your customers — always find accurate, consistent information about your business.
⭐ 37 Five-Star Reviews · 10+ Years in Business · Treasure Coast Based
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when they find incorrect info
brands with inaccurate listings
for every client
per Google
Why NAP Consistency Is the Silent Killer of Local Rankings
Imagine a customer Googles your business and finds three different phone numbers, two different addresses, and a business name that’s slightly different on every directory. They’re going to call your competitor instead. Now imagine Google’s algorithm doing the same thing — except instead of calling someone else, it simply stops ranking you.
This is the citation problem, and it’s far more common than most business owners realize. Every time you’ve moved offices, changed a phone number, rebranded, or had a well-meaning employee create a listing with a typo, you’ve created an inconsistency that erodes Google’s confidence in your business data. These inconsistencies compound over time and across hundreds of sites.
Our citation management process starts with a comprehensive audit of every known listing — we typically find 40-60 directories with your information, and most have at least one error. We systematically correct every listing, suppress duplicates, build new citations on high-authority directories, and monitor for data decay so your information stays accurate permanently.
Explore Our Full SEO Service Suite
Every business needs a different mix. Here’s what we offer under our SEO umbrella — each service can be standalone or combined into a comprehensive strategy.
What Our Citation Management Services Include
Accurate citations are the foundation of local SEO credibility. Here’s how we build and maintain that foundation for your business.
Comprehensive Citation Audit
We scan 80+ directories, data aggregators, GPS platforms, and industry-specific sites to find every existing listing for your business. We document inconsistencies in business name, address, phone number, website URL, hours, and categories — most businesses have errors on 60-80% of their listings.
NAP Correction & Standardization
Every incorrect listing is manually updated to match your official business information exactly. We don't just fix the big directories — we correct data aggregators like Localeze, Acxiom, Factual, and Infogroup that feed information to hundreds of smaller sites downstream.
New Citation Building
Beyond correcting existing listings, we build new citations on high-authority directories your competitors are already on. Industry-specific directories (Avvo for lawyers, Healthgrades for doctors, HomeAdvisor for contractors) carry extra weight for local rankings in your niche.
Duplicate Suppression
Duplicate listings confuse Google and split your review signals across multiple profiles. We identify and suppress duplicate listings on Google, Yelp, Facebook, and other major platforms — consolidating all your reviews and authority into a single, strong presence on each platform.
Ongoing Monitoring & Data Decay Prevention
Citation accuracy isn't a one-time fix. Data aggregators, automated scraping tools, and user-submitted edits can overwrite your corrections. We monitor your listings monthly and immediately correct any changes to ensure your information stays accurate 365 days a year.
Reporting & Competitive Analysis
Monthly reports show your citation health score, new listings built, corrections made, and how your citation profile stacks up against local competitors. We track visibility across every major directory so you can see exactly where your business appears and how it looks.
Real Results From Real Treasure Coast Businesses
Don’t take our word for it. Here’s what business owners across the Treasure Coast have to say about working with Spilt Media.
"Max and the Spilt Media team completely transformed our online presence. We went from barely showing up on Google to being in the top 3 for our most important keywords. The communication and transparency throughout the process has been outstanding."
"Working with Spilt Media has been a game-changer for our business. Their local SEO strategy doubled our Google Maps visibility within 4 months. They actually understand the Treasure Coast market, which makes a huge difference."
"Before Spilt Media, we were invisible online. Now we consistently show up in the Map Pack for every service we offer. The review strategy alone has brought in dozens of new customers. Worth every penny."
"We tried two other agencies before finding Spilt Media. The difference is night and day — they actually explain what they're doing and why, the reports make sense, and most importantly, the phone is ringing more than ever."
How Accurate Are Your Business Listings?
Get a free citation audit and find out what Google sees when it looks up your business.
How We Clean Up and Build Your Citation Profile
Citation management is methodical, detail-oriented work. Here’s how we ensure nothing slips through the cracks.
Full Citation Audit
We scan every major directory and data aggregator for your existing listings.
Error Identification
Flag every NAP inconsistency, duplicate, and missing listing across all platforms.
Correction & Build
Fix errors, suppress duplicates, and create new listings on high-authority sites.
Aggregator Submission
Push clean data to the four major aggregators that feed hundreds of directories.
Monitor & Protect
Monthly monitoring catches data decay before it impacts your rankings.
Frequently Asked Questions About Citation Management
A citation is any online mention of your business’s Name, Address, and Phone number (NAP). Citations appear on business directories like Google Business Profile, Yelp, and YellowPages, as well as social platforms, industry-specific sites, and data aggregators. Consistent, accurate citations are one of Google’s key signals for determining the legitimacy and relevance of a local business.
Google cross-references your business information across hundreds of sources. When it finds conflicting data — different phone numbers, old addresses, misspelled business names — it loses confidence in the accuracy of your information. Lower confidence means lower rankings in the Map Pack and local search results. Even small inconsistencies, like ‘St.’ vs ‘Street’ or ‘LLC’ vs no ‘LLC,’ can impact your citation consistency score.
Quality matters more than quantity, but most competitive local markets require citations on 60-80+ authoritative directories. This includes the major platforms (Google, Yelp, Facebook, Bing, Apple Maps), data aggregators (Localeze, Acxiom, Factual, Infogroup), and industry-specific directories relevant to your business. We build your citation profile to match or exceed your top-ranking local competitors.
Data aggregators are companies that collect and distribute business information to hundreds of smaller directories, GPS systems, and apps. The four major aggregators — Localeze/Neustar, Acxiom, Factual, and Infogroup/Data.com — feed data to sites like GPS navigation apps, voice assistants, and local search tools. If your information is wrong at the aggregator level, errors propagate everywhere.
An initial citation cleanup typically takes 4-8 weeks because many directories have manual review processes and update cycles. Major platforms like Google and Yelp can be updated within days, but smaller directories and data aggregators may take 4-6 weeks to reflect changes. We prioritize the highest-impact directories first so you start seeing benefits quickly while the full cleanup completes.
You can manage the basics — claiming and updating your Google Business Profile, Facebook page, and Yelp listing. But comprehensive citation management requires access to data aggregators, knowledge of 80+ directory submission processes, and ongoing monitoring tools. Most business owners don’t realize they have listings on sites like Superpages, Manta, CitySearch, or HotFrog — all of which need to be accurate for maximum local SEO impact.
Every citation needs to be updated. This is one of the most common triggers for citation inconsistency — businesses move or change phone numbers and forget to update dozens of directories. We maintain a complete inventory of every citation and update all of them immediately when your business information changes, including proactive aggregator submissions to prevent old data from resurfacing.
Citation management is included in all of our Local SEO plans ($750-$3,500/month). As a standalone service, citation audit and cleanup starts at $500 for the initial build-out, with $200/month for ongoing monitoring and maintenance. The investment pays for itself quickly — businesses with consistent citations consistently outrank those with errors in local search results.