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Home › Industries › Security & Home Automation › Tradition
Tradition is the Treasure Coast’s fastest-growing master-planned community — thousands of new homes built by Mattamy, Kolter, and Lennar, with more phases breaking ground every year. Every new home is a pre-wiring opportunity, every closing is a potential installation, and every new homeowner is a potential 5-year monitoring customer. The security companies that embed themselves in Tradition’s new-construction pipeline don’t just get one sale — they get a stream of recurring revenue that compounds as the community keeps growing.
⭐ 37 Five-Star Reviews · 10+ Years in Business · Treasure Coast Based
Mattamy Homes, Kolter Homes, and Lennar are building hundreds of homes annually in Tradition, and each builder has or is looking for a preferred security vendor for pre-wiring during construction. If you're not marketing to builders and showing up in 'new construction security Tradition FL' searches, a competitor locks in an exclusive deal and you lose access to entire subdivisions.
Research shows most new homeowners who buy security systems do so within the first month of moving in. After that, inertia wins. Your marketing must intercept these buyers during the move-in window with targeted ads, closing-day flyers from builder partnerships, and landing pages that rank for 'home security Tradition FL' before they settle in and forget about it.
ADT and Vivint station sales representatives near Tradition's model homes and community centers, intercepting new buyers before they even pick up their keys. These reps offer 'free' equipment with long-term monitoring contracts that lock homeowners in for 3-5 years. If your marketing doesn't reach buyers before closing day, the national brand gets there first.
Some builders include basic security packages in their standard features. New homeowners assume the builder's included system is sufficient, not realizing it's a bare-minimum setup with limited sensors and no smart home integration. Your marketing needs to educate these buyers on what their builder's package actually covers — and what it doesn't.
We position your company as Tradition’s go-to security and smart home provider — capturing new homeowners during the critical move-in window and building builder relationships that generate ongoing referrals.
We build content around the searches new Tradition homeowners make: 'home security Tradition FL,' 'smart home setup new construction,' and 'best security system for new home.' Ranking for these terms means you're the first company new buyers see when they start researching during their move-in window.
New Tradition homeowners are tech-savvy and expect smart home features. We build a site that showcases whole-home integration — smart locks, automated lighting, thermostat control, security cameras accessible via app — positioning your company as a technology partner, not just an alarm installer.
In a master-planned community where neighbors talk, one five-star review from a Tradition homeowner generates conversations at the pool, the clubhouse, and the HOA meeting. We build a steady stream of reviews from your Tradition customers that become your best sales tool in the community.
We run Google Ads targeting Tradition zip codes with new-homeowner search terms, plus display campaigns retargeting people who've visited Mattamy, Kolter, and Lennar model home pages. These campaigns reach buyers at the exact moment they're deciding on a security provider.
We’ve helped home service companies in Tradition and other master-planned communities build marketing systems that capture new homeowners during the critical move-in window — turning one-time installations into years of recurring monitoring revenue.
“Max and the Spilt Media team completely transformed our online presence. We went from barely showing up on Google to being in the top 3 for our most important keywords. The communication and transparency throughout the process has been outstanding.”
“Working with Spilt Media has been a game-changer for our business. Their local SEO strategy doubled our Google Maps visibility within 4 months. They actually understand the Treasure Coast market, which makes a huge difference.”
We help security & home automation in Tradition and throughout the Treasure Coast. Select a city to see how we can help your business grow.
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Every new home in Tradition is a customer you should be winning. Let's build a marketing system that puts you first in line. Free marketing audit.
We create targeted marketing materials and landing pages that speak directly to builders’ needs — liability reduction, homeowner satisfaction, and streamlined installation during construction. We also run targeted ad campaigns that reach builder project managers searching for security subcontractors in the Tradition development area.
A combination of Google Ads targeting ‘home security Tradition FL’ and related searches, plus Nextdoor marketing in Tradition’s neighborhood groups, plus SEO content that ranks for new-homeowner security questions. We time ad campaigns to align with Tradition’s closing schedule peaks, typically quarterly.
We create comparison content showing exactly what builder-standard systems include — typically a basic panel with 2-3 door sensors and no smart home features — versus a professionally designed system with full coverage, app control, and smart home integration. This education-based approach converts homeowners who didn’t know they were underprotected.
Yes. We build email and ad campaigns targeting Tradition homeowners who’ve been in their homes 6-24 months — the window where dissatisfaction with basic builder systems peaks. Content like ‘Is your Tradition home actually protected?’ and upgrade-focused landing pages convert these underserved homeowners into full monitoring customers.
Tradition adds hundreds of homes per year. If you capture even 10% of new move-ins at $40-$60/month in monitoring, that’s $48,000-$72,000 in annual recurring revenue from one year’s new construction alone — compounding every year as the community grows. The marketing investment pays for itself within the first quarter.
