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Home › Industries › Hotels & Hospitality
Every booking that goes through Expedia, Booking.com, or another OTA costs you 15-25% in commission. Travelers are searching for accommodations in the Treasure Coast area every day — if your property doesn’t show up in organic search or paid ads with a compelling reason to book direct, you’re surrendering a massive chunk of your revenue to third-party platforms.
⭐ 37 Five-Star Reviews · 10+ Years in Business · Treasure Coast Based
Expedia, Booking.com, and Hotels.com take 15-25% commission on every reservation. For a $150/night room, that's $22-$37 per night going straight to a platform that is also advertising your competitors right next to you. Without a strategy to drive direct bookings through your own website, you're paying a massive tax on every guest.
Travelers expect a booking experience as smooth as Booking.com — real-time availability, transparent pricing, instant confirmation. If your hotel's website has an outdated booking engine, slow load times, or requires calling to check availability, guests will find you on Google and then book through an OTA for convenience.
Travelers don't just search for 'hotels near me.' They search for 'best beaches near Port St. Lucie,' 'things to do in Stuart FL,' and 'fishing charters Treasure Coast.' If your hotel's content strategy doesn't target these discovery searches, you're missing travelers at the inspiration stage — long before they've chosen where to stay.
Dynamic pricing is essential, but it's not a marketing strategy. Most Treasure Coast hotels drop rates during the off-season and hope for the best. Without targeted campaigns promoting off-season packages, staycation deals, event tie-ins, and shoulder-season promotions, you're relying on price alone to fill rooms.
We work with hotels, boutique properties, and hospitality businesses along the Treasure Coast and understand the balance between OTA presence and direct booking revenue — and how to shift that balance in your favor.
Keyword targeting for direct booking searches — 'hotels in Port St. Lucie,' 'boutique hotel Stuart FL,' 'waterfront hotel Treasure Coast.' Content strategies that capture travelers at the research phase with 'things to do' and destination guides that keep them on your site and out of OTA search results.
Beautiful, mobile-first design with integrated booking engine, real photography of rooms and amenities, transparent pricing, and compelling reasons to book direct — loyalty perks, best-rate guarantees, free upgrades. A seamless booking experience that eliminates any reason to leave your site for an OTA.
Branded search campaigns that keep your property at the top when travelers search your hotel name — preventing OTAs from capturing those clicks. Non-branded campaigns targeting travelers searching for accommodations in your area. Hotel-specific ad formats with pricing, ratings, and direct booking links.
Destination guides, local attraction roundups, and seasonal event content that ranks in Google for searches travelers make during the planning phase. 'Best fishing spots Treasure Coast,' 'weekend getaways from Miami,' and 'things to do in Stuart FL' all become pathways to your booking page.
We’ve helped hotels and hospitality businesses along the Treasure Coast increase their direct booking percentage, reduce OTA dependency, and improve occupancy during shoulder and off-season periods. Our hospitality clients consistently see improvements in organic visibility, direct booking revenue, and cost per acquisition.
“Max and the Spilt Media team completely transformed our online presence. We went from barely showing up on Google to being in the top 3 for our most important keywords. The communication and transparency throughout the process has been outstanding.”
“Working with Spilt Media has been a game-changer for our business. Their local SEO strategy doubled our Google Maps visibility within 4 months. They actually understand the Treasure Coast market, which makes a huge difference.”
We deliver industry-specific marketing strategies across multiple verticals. See all industries →
We work with businesses in Port St. Lucie, Stuart, Fort Pierce, Jensen Beach, Vero Beach, and throughout the Treasure Coast. Whether you serve one neighborhood or the entire region, we build strategies that match your reach.
Travelers are planning a Treasure Coast trip right now. Let's make sure they book directly with your property. Start with a free marketing audit — we'll show you exactly how much revenue you're losing to OTAs and how to win it back.
The key is driving more direct bookings through your own website. This requires strong SEO for your property name and local hotel searches, Google Ads to defend your branded keywords from OTAs, a website with a seamless booking experience, and clear incentives for booking direct — like best-rate guarantees or loyalty perks. We build a strategy that shifts the booking mix over time.
Consider it against your OTA commissions. If you’re paying $10,000/month in OTA fees, investing $3,000-$5,000/month in marketing that shifts even 30% of those bookings to direct saves you money net. Most hotels we work with invest 3-8% of room revenue in digital marketing, with the ROI measured in reduced OTA dependency.
Google is the dominant channel for travel planning. SEO captures travelers during research, Google Ads captures them when they’re ready to book, and Google Business Profile drives local visibility. Social media — especially Instagram — builds aspirational awareness. For most hotels, Google-first with social media as a supporting channel produces the best ROI.
Create specific packages and promotions for off-season audiences — staycations for locals, weekend getaways from nearby metros, event-based packages, and corporate/group rates. Run targeted ads promoting these offers to audiences within a 3-5 hour drive radius. Content marketing highlighting off-season advantages like fewer crowds and lower prices also drives bookings.
Instagram is particularly effective for hotels because travel is inherently visual. Professional photography of your property, guest experiences, and local attractions builds aspirational desire to visit. But social media works best as a top-of-funnel awareness channel — it plants the seed that Google and your website close. Don’t expect direct bookings from organic social posts alone.
Critical. Travelers check reviews on Google, TripAdvisor, and Booking.com before every stay. A property with a 4.5+ rating and 200+ reviews will outperform a property with a 4.0 and 50 reviews, even at a higher price point. We implement review generation systems and professional response strategies that build your reputation over time.
