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- 357 SW Kestor Drive, Port Saint Lucie, FL 34953
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People don’t just join the closest gym anymore — they research online, compare class schedules, read reviews, and check out your vibe on Instagram before they ever walk through the door. If your fitness or wellness business doesn’t have a compelling online presence that converts browsers into trial members, you’re losing to competitors who do.
⭐ 37 Five-Star Reviews · 10+ Years in Business · Treasure Coast Based
Blasting a '7-Day Free Trial' ad to everyone in a 20-mile radius is not a strategy. It attracts freebie seekers who never convert. Without audience targeting based on demographics, interests, and behavior, your ad budget generates trial sign-ups from people who were never going to pay for a membership.
Planet Fitness charges $10 a month. You can't compete on price, and you shouldn't try. But if your website and marketing don't clearly communicate what makes your studio or gym different — personal attention, specialized programming, community, results — potential members just see another gym charging three times more.
New Year's resolution traffic spikes and then crashes. Most fitness businesses have no strategy to maintain lead flow during the slow months. Without a year-round content and advertising strategy that targets life events — wedding season, summer prep, post-pregnancy, new residents — your revenue rollercoasters every year.
The two things people want most when evaluating a gym — what classes are offered and how much does it cost — are often the hardest things to find. If a potential member has to click through four pages or email you just to see your schedule, they'll go with the competitor that answers those questions in ten seconds.
We work with gyms, yoga studios, CrossFit boxes, personal trainers, and wellness centers on the Treasure Coast and understand that fitness marketing is about more than leads — it’s about attracting the right members who stick around.
Google Business Profile optimization, class-specific keyword targeting, and review generation that gets your gym or studio into the Map Pack when someone searches 'yoga classes near me,' 'personal trainer Port St. Lucie,' or 'CrossFit Stuart FL.'
Clean, mobile-first design that puts your class schedule, pricing, and sign-up process front and center. Virtual tour integration, trainer bios, testimonial videos, and prominent CTAs that make it effortless to book a trial class or start a membership.
Targeted social ads reaching fitness-minded people in your area based on age, interests, and behavior. Promotion of trial offers, new class launches, and seasonal campaigns with creative that stops the scroll. Full tracking so you know your cost per new member, not just cost per click.
Blog posts and social content that answer what your target audience searches — 'best gym for beginners Port St. Lucie,' 'how to start working out after 40,' 'yoga vs. pilates.' Educational content that positions your brand as the local authority and drives organic traffic.
We’ve helped fitness businesses across the Treasure Coast increase membership sign-ups, fill class schedules, and reduce their reliance on seasonal spikes. Our gym and studio clients see measurable improvements in lead volume, cost per acquisition, and member retention within the first 90 days.
“Max and the Spilt Media team completely transformed our online presence. We went from barely showing up on Google to being in the top 3 for our most important keywords. The communication and transparency throughout the process has been outstanding.”
“Working with Spilt Media has been a game-changer for our business. Their local SEO strategy doubled our Google Maps visibility within 4 months. They actually understand the Treasure Coast market, which makes a huge difference.”
We deliver industry-specific marketing strategies across multiple verticals. See all industries →
Someone in your area is searching for a gym or studio right now. Let's make sure they find yours. Start with a free marketing audit — we'll show you exactly where your biggest growth opportunities are.
Most fitness businesses we work with invest between $1,500 and $5,000 per month. A boutique studio with a smaller target audience can be effective at the lower end, while a full-service gym targeting multiple demographics may need more. We tailor the budget to your membership capacity and goals.
Both serve different purposes. Google Ads captures people actively searching for a gym — high intent, ready to act. Facebook and Instagram Ads reach people who aren’t actively searching but fit your ideal member profile. For most fitness businesses, a mix of both produces the best results and the lowest cost per new member.
You don’t compete on price — you compete on value and experience. We help you clearly communicate what makes your gym different through your website, ads, and content. Community, personal training, specialized classes, cleanliness, and results are all differentiators that justify your pricing. The right marketing makes sure potential members understand that before they compare prices.
The best time to ask for a review is right after a member hits a milestone — first month, weight loss goal, personal record. Automated review request texts and emails make it easy. We help set up systems that consistently generate reviews from your happiest members without adding work to your front desk staff.
Yes, if it’s done strategically. Blog posts targeting local fitness searches — ‘best workout for beginners,’ ‘how to lose weight in your 50s,’ ‘fitness classes in Port St. Lucie’ — drive organic traffic from people in your area who are ready to start. Generic workout tips that don’t target local keywords won’t move the needle.
