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- 357 SW Kestor Drive, Port Saint Lucie, FL 34953
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- 561-203-9290
Home › Industries › Countertops
Homeowners shopping for new countertops spend weeks researching materials, comparing prices, and looking at photos before they ever request a quote. If your countertop business doesn’t show up when they search and your website doesn’t showcase your slabs, edges, and finished installs beautifully, they’ll get their quote from someone who does.
⭐ 37 Five-Star Reviews · 10+ Years in Business · Treasure Coast Based
You've got a showroom full of gorgeous granite, quartz, and marble — but your website shows three blurry photos from 2019. Countertop buyers are visual. They want to browse materials, see edge profiles, and view finished kitchens. If your online presence doesn't give them that experience, they're driving to your competitor's showroom instead.
Home Depot and Lowe's spend millions ranking for countertop keywords. A small fabricator can't outspend them, but you can outrank them locally with the right SEO strategy. Most countertop companies never try — they assume they can't compete — and hand those local searches to the big boxes by default.
If your website doesn't educate visitors about material differences, the fabrication process, and what drives cost, every lead you get starts with 'what's your cheapest option?' A site that sets expectations and communicates value attracts homeowners willing to invest in quality rather than hunt for the lowest square-foot price.
Builder relationships are valuable but unpredictable. When new construction slows or a builder switches suppliers, your volume drops overnight. Direct-to-homeowner marketing through Google gives you a lead source you control — one that doesn't dry up when the housing market shifts.
We understand the countertop business — the importance of visual marketing, the mix of builder and retail customers, material-specific search behavior, and the competitive landscape against big box retailers and national franchises.
Optimized for the searches that drive countertop sales — 'quartz countertops Port St. Lucie,' 'granite fabricator near me,' 'marble countertops Treasure Coast.' We build material-specific pages, optimize your Google Business Profile, and generate reviews to dominate local results.
A gallery-driven website that showcases your materials, edge profiles, and finished installations. Material comparison pages, a clear quote request process, and mobile-optimized design that looks as good as your countertops. Built to convert browsers into showroom visits and quote requests.
Targeted campaigns for homeowners actively shopping — 'countertop installation near me,' 'quartz countertops cost,' 'kitchen countertop replacement.' We filter out DIY and wholesale searches so every click is a potential retail or remodel customer ready to buy.
Blog posts and guides answering the questions homeowners search before buying — 'quartz vs granite pros and cons,' 'how much do countertops cost per square foot,' 'best countertop material for Florida kitchens.' This content ranks on Google and positions your company as the local expert.
Our countertop clients see significant increases in direct-to-homeowner quote requests — reducing dependence on builder referrals and competing effectively against big box retailers. By combining material-specific SEO with a visually compelling website, we help fabricators fill their production schedule with profitable retail projects.
“Max and the Spilt Media team completely transformed our online presence. We went from barely showing up on Google to being in the top 3 for our most important keywords. The communication and transparency throughout the process has been outstanding.”
“Working with Spilt Media has been a game-changer for our business. Their local SEO strategy doubled our Google Maps visibility within 4 months. They actually understand the Treasure Coast market, which makes a huge difference.”
We deliver industry-specific marketing strategies across multiple verticals. See all industries →
We work with businesses in Port St. Lucie, Stuart, Fort Pierce, Jensen Beach, Vero Beach, and throughout the Treasure Coast. Whether you serve one neighborhood or the entire region, we build strategies that match your reach.
Homeowners in your area are searching for new countertops right now. Let's make sure they find your company — not Home Depot. Start with a free marketing audit.
Most countertop companies we work with invest $1,500-$5,000 per month. A typical kitchen countertop project runs $3,000-$8,000+, so acquiring even a few additional projects per month from marketing delivers a strong ROI. We tailor the budget to your mix of retail vs. builder work and growth targets.
You compete locally. Big box stores rank nationally, but local SEO targets your specific service area. When someone searches ‘granite countertops Port St. Lucie,’ a well-optimized local business can outrank the big boxes — especially in the Map Pack. We also emphasize the advantages you offer: custom fabrication, personal service, and local showroom experience.
High-quality photos of finished installations are the most important — full kitchen shots showing the countertops in context. Slab close-ups, edge profile details, and showroom photos also perform well. We recommend investing in professional photography for your top 15-20 projects. Phone photos can work for ongoing content if the lighting is good.
Yes — especially if you want to grow retail/direct-to-homeowner business. Searches like ‘countertop installation near me’ have strong buyer intent. We run campaigns targeting specific materials and project types, and exclude searches from DIY and wholesale buyers to keep your ad spend focused on profitable leads.
Countertop SEO is moderately competitive. Most companies see ranking improvements within 60-90 days for material-specific local searches, with quote request volume increasing meaningfully by month 4-6. We prioritize the highest-value keywords first — quartz, granite, and marble in your local market — and expand into additional terms over time.
