After teasing us for months, Google has finally launched Regular Expression support in the performance report filters. With the new update, Google Search Console gained regular expressions and more data filters. Here is what’s really exciting for SEO professionals!
Regular Expressions Are Now Included in Performance Report
Google just announced a new tool for adding regexes, which is advanced searching and replace technique to the standard formula in their search engine.
Google said new improvements to the Google Search Console will help you create complex queries and page filters, and answer more questions that interest them.
For instance, let’s say your company is called ‘cats and dogs but is sometimes also abbreviated as ‘cats & dogs’ or even ‘c&d’. You can use a regex filter to capture all of your branded queries by defining the regex filter: cats and dogs|cats & dogs|c&d.”
To use the new regex filter, create a query or page filter, select the dropdown menu, and select Custom. Google has a help document, but it is not fully live yet, you should be able to see it soon over here.
Important Disclaimer
Google did add this disclaimer saying “Sometimes, queries and pages are not available in the reports to protect user privacy or due to storage limitations. In order to make sure our users are aware of this, we added a reminder that shows each time a relevant filter is applied on queries or pages.”
Check Out The Improvements to Comparison Mode
At Google today, they announced that their Search Console performance report has been updated and is now able to compare more than one metric. Previously you could only compare one metric at a time; but now, with the release of this update, the results will be listed in percentage differences across multiple metrics.
Google has given an overhaul of its search interface which makes it easier for users to view the statistics when you are comparing side-by-side and also now supports using regular expressions.
